In episode #41 of My 2.0, guest Kara Goldin, Founder and CEO of Hint, Inc., shares her transition from a career in ecommerce to launching a new product category through Hint water. 

Kara started her career in journalism at the Time magazine and later CNN and found her way into becoming a technology executive at America Online. As she took some time off to care for her four young children, and started looking at what she was putting in her body, specifically through diet sodas, she started to solve a problem; that she wanted to drink water for health reasons but found it too boring. 

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Carol Fishman Cohen: Launch To Relaunch